[vc_row css=”.vc_custom_1608588277247{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column css=”.vc_custom_1475579615662{padding-right: 50px !important;}”][vc_images_carousel images=”59,61,65,62,63,60,58″ img_size=”full” speed=”3000″ autoplay=”yes” hide_pagination_control=”yes” wrap=”yes”][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1475579602783{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_custom_heading text=”LG | washer/dryer strategy” font_container=”tag:h1|font_size:46|text_align:center” use_theme_fonts=”yes”][vc_column_text]
LG was looking for user-centric innovation to initiate their SEARS joint venture for the US market.
I was in charge of a large-scale ’10-Year Strategy’ effort, spanning from consumer research-based innovation to concept development and strategy documentation. The resulting, commercially sold products – some of which are shown here – were designed by the LG team.
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