[vc_row css=”.vc_custom_1608588277247{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column css=”.vc_custom_1475579615662{padding-right: 50px !important;}”][vc_images_carousel images=”89,88,87″ img_size=”full” speed=”3000″ autoplay=”yes” hide_pagination_control=”yes” wrap=”yes”][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1475579602783{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_custom_heading text=”SEARS | Craftsman product experience” font_container=”tag:h1|font_size:46|text_align:center” use_theme_fonts=”yes”][vc_column_text]
We developed a ‘product Experience’ guideline for Sears’ Craftsman brand. This guideline aligns the various contract tractor manufacturers on visual brand language and user experience targets.
I was in charge of this program, which included extensive on-site consumer research, semiotics analytics, style guideline development, and strategy documentation. The resulting commercially sold product pictured above was designed by the Sears design team based on the CPX guideline.
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